Consumers buy water and soda from vending machines. Usually the price of each of these products is about 1.50. If a marketer charges a significantly higher price for such products dispensed by vending machines, such as 2.50 per item, sales are likely to decline. In order to avoid declines in sales, marketers tend to be very consistent in the prices they charge for vending machine products. This is an example of marketers employing a strategy. Which pricing strategy is being employed by the marketers?
1) below-market pricing
2) skimming pricing
3) penetration pricing