Brian regularly listens to the radio program of top-rated host Gene Hastings. After contacting the company that produces Hastings' show, he finds out that the demographics of his audience are a close match with the target audience of Centel. If Brian decides to have Hastings talk about Centel during his show and then share a website listeners can go to in order to place orders, it will be an example of which type of direct-response advertising?
1) direct-mail advertising
2) telemarketing
3) direct-response broadcast advertising
4) Multiple Choice direct-response print advertising