Brands are also ______ that can be legally protected through trademarks and copyrights and thus constitute a unique ownership for the firm. Firms sometimes have to fight to keep their brands "pure." Rolex and Canada Goose are ever watchful to ensure that the value of their brands is not diluted with counterfeit merchandise or sales through unauthorized dealers.
A) liabilities
B) equity
C) debts
D) assets
E) micro environmental forces