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19-04-2024
Business

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It is always of interest for companies to assess the "value" of various market segments. In particular, AMR did a study of the FWTC and FWC segments to assess the age and wealth of those segments; and, if the FWC segment (their most preferred one) is wealthier and younger, then would see that as advantageous from a long-run value perspective. In particular, AMR did a study of 100 participants from the FWTC segment and 100 from the FWC segment which revealed the following information.

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