Use the following to answer the questions.
When introducing a new vehicle targeted to the 18-34 age category Toyota used several different methods of communication. First, it did research in several large cities to find out who the opinion leaders were in that age group. By visiting the local nightlife, one or two people in each city were selected and given a new vehicle to drive for two weeks. They were told to share information about this new vehicle with their friends and through social media. After a few weeks, a television campaign was launched with commercials introducing the new vehicle. Toyota also placed ads in magazines that were targeted to the 1834 age group and used drive-by billboards in the large cities near the nightclub areas.
Toyota's act of giving the opinion leaders a new vehicle for two weeks is best described as an example of
a. buzz marketing.
b. sales promotion.
c. viral marketing.
d. personal selling.
e. advertising.