chasewickham7017 chasewickham7017

21-04-2024
Business

Answered

In studying for his Introduction to Business final examination, Njere is reviewing his class notes regarding pricing objectives for a business. Which of the following is correct regarding pricing objectives?
a Before setting prices for a firm's products, marketers must establish pricing objectives that are aligned with organizational and marketing objectives.
b A firm's exclusive objective must always be to make a profit.
c After setting prices for a firm's products, marketers must establish pricing objectives that are aligned with marketing objectives.
d Pricing objectives such as survival, target return on investment, and status-quo pricing may be just as important to a firm as profit generation.

Answer :

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