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26-04-2024
Business

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Another popular model for external analysis is PESTEL. Jurevicius (2013) explained that this model helps strategic managers to gather and display external factors. These are Political, Economic, Socio-cultural, Technological, Environmental, and Legal (PESTEL) factors. Of course, data is of little value unless the information is used to either exploit or defend against these outside influences (Jurevicius, 2013). Class- Does your organization use a model other than SWOT for environmental scanning?

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