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29-04-2024
Social Studies

Answered

A late-night television infomercial features the following inducement presented by a man in a chef's hat: "Our extremely cool Slicer-Dicer is very popular - it has been featured as the top selling appliance of its kind in several exclusive cooking magazine reviews. It has a normal retail value of $60, but by calling the number at the bottom of your screen within the next 30 minutes, the Slicer-Dicer can be yours for just $19.95. I'm a trained chef, and this is one of my favorite kitchen tools." This appeal contains each of the following weapons of social influence, except one. Which principle of social influence is NOT found in this appeal?

a. Commitment & Consistency
b. Authority
c. Social proof
d. Scarcity

Answer :

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