A.Jenna can compare the rates and coverage of multiple insurance providers in just a few taps on her phone.
B.Brandon was recently in a car accident. While a scratched-up fender wasn't something he wanted, he thought he would add it to his social media story
Drop zone
C.Judy hasn't grown up with technology like kids today but decided to create a couple social media accounts. Despite being older, she doesn't want to miss out on a place where most of her friends are gathering.
D.Before deciding which insurance carrier to go with, Lexi uses an aggregator to bring in reviews from customers. Getting these insights from multiple people, across multiple brands, in one place - is valuable to her
E.On Jonathan's birthday, he received an e-mail message from a restaurant that congratulated him on turning 25! The message included a coupon from for his favorite dish. While he's never shared this with the restaurant, they must have been taking notice of what he frequently orders

Match with

1) omnipresent
2) interconnected
3) information rich
4) personalized
5) consumer-centered



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