Multiple Choice
How are local restaurants likely to get Fernando's business in the following scenario?
Fernando just moved to New York City from a rural town with limited media outlets stations. He is trying to
figure out what to eat for dinner but does not know where anything is located.
O by sending a welcome basket with ads and coupons to Fernando and other new residents
O by using neon signs in their windows to get Fernando's attention
O by putting their logo in the Restaurants section of the phone book to catch Fernando's eye
O by counting on getting Fernando's business from name recognition only