Describe 2-3 short-term goals (within one year) and 2-3 long-term goals (within five years) for your new flower shop company and appropriate ways to measure them both.
• Your goals should be realistic, practical, and "SMART" (Specific; Measurable; Assignable; Realistic; and Time-based).
• Consider revenue and profit when creating your goals.
The following metrics would likely be considered: increases in market share, new product adoption rates, retention, rate of growth compared to competition and the market, and margin.