Question 28 (2 points)
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A
The idea behind micro-targeting is to
1)
2)
send different campaign messages to different demographic groups of
voters.
send hundreds of very short messages to the largest possible number of
voters.
3) spend as little money as possible on advertising and, instead, to maximiz
"free media" coverage.
4)
raise money through thousands of small donations rather than a small
number of large donations.
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