Your brief is to develop a business and marketing plan for a startup business by analysing current realities and then crafting a comprehensive and executable plan to achieve realistic economic goals over the next three years. You represent a current business consultancy practice on whose behalf you are crafting and then presenting your plan.
The business and marketing plan must be presented in a comprehensive document that must include the following:
7. Vision, Mission & Values
8. Target Market
9. SWOT Analysis
Utilise the McDonald’s process as reflected in the study guide.
10. Business Objectives
11. Marketing Plan
A. Marketing objectives
Brand positioning and brand identity. In this instance you need to consider positioning the product in the markets that it will be focused on.
B. Marketing strategy, including the marketing mix (plus services).
- Product/service plan – include proposed offering and pricing guidelines
- Sales forecasts and other targets
- Action/implementation plan with timelines.
12. Operations Plan
- Operations objectives – development plan
- Operations implementation plan with timelines.
13. Financial Plan
- Financial objectives
- Financial forecasts and targets
- Financial plan for the next three years.
14. Critical Risks, Critical Success Factors and Dependencies
15. Measurement and Evaluation
16. Conclusion
17. Annexures/Business Considerations
18. Bibliography