If your business was introducing a new brand of bottled water and you wanted to generate "earned" media coverage for it in Arlington TX, which of the following strategies would be most likely to be successful?
a. Buy ads in all the local papers
b. Send free samples to all the local papers, asking them to review your product
c. Donate cases of your product to all the local high school sports teams, take photos of them drinking your product, and post them on social media
d. Take photos of celebrities drinking your product and post them on social media
e. Write a news release stating that your water has the best taste