Xenchip Inc. aims for control in its global operations by reiterating the organizational values during frequent team meetings. They also regularly share videos of employees around the world demonstrating company values, ending each with the employees saying "I am Xenchip" in their native language. The company feels that this is a strong tool for ensuring that its global employees value and seek the same thing. It is evident that Xenchip Inc. aims for _____ control in its global operations.
a. Personal
b. Output
c. Normative
d. Bureaucratic