Which of the following describes the best way to determine the axes on a perceptual map in marketing?
Multiple Choice
O The axes should reflect the two dimensions that consumers consider the most important defining factors for the product category
O The axes should reflect the two product features for which you have the most complete and accurate data
O The axes should measure features that most products in the category lack, so you can find 'gaps' in the market
O The axes should measure features that can deliver the highest profitability to the product manufacturer
O The axes should measure the dimensions on which the majority of firms in the industry are most likely to compete