Strategy?
My Retail Profile
Perfect Color: Which Promotional Strategy?
Read the following marketing approach, and then identify which strategy was used.
Marissa, an associate in cosmetics at Nordstrom, finished putting lipstick on Ellie and turned Ellie to the mirror to see how
Midnight Mauve looked.
ACK
"I love it!" exclaimed Ellie. "I'll take it."
"Wonderful," Marissa replied. "Would you like
the matching lip liner too?"
Which marketing technique was used?
Advertising
Publicity
Personal selling
Sales promotion
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Direct marketing