Northrup is a men's clothing company. Founded in 1943 with a focus on formal business attire, the company has established a dominant position in the formal business attire market with substantial brand power and market share worldwide. After decades of developing a robust supply chain, the company has reliable, long-term relationships with key suppliers and generates steady profit from this business. Several years ago, the company's CEO, Angela Mitchell, decided to launch a new brand (Omni) focused on more casual, trendy attire. In contrast to the market for Northrup's formal business attire, where trends have changed very little, Omni is competing in a 'fast fashion' market with dynamic trends that are difficult to predict. Omni only has a small share in this highly competitive market, but Ms. Mitchell believes there is a significant opportunity for growth if the company invests in research and development. The supply chain for Omni products is much less reliable than for their established formal attire business, so the company will need to invest in supply chain capabilities for the new brand as well. what supply chain strategy would be a good match in Fisher's 2x2 matrix for the established formal attire business? Based on Lee's matched strategies framework, what would be the best strategy to manage the new Omni brand?