An online retailer uses a smart analytics tool to ingest real-time customer behavior data to surface the best suggestions for particular users. How can machine learning guide this activity?
a. Machine learning can be used to make all users see the same product recommendations, regardless of their preferences or behavior.
b. Through machine learning, a user’s credit card transactions can be analyzed to determine regular purchases.
c. Machine learning can help identify user behavior in real time, but cannot make personalized suggestions based on the data.
d. Through machine learning, with every click that the user makes, their website experience becomes increasingly personalized.