Why should every interaction a company has with its customers build on the previous interaction and be sensitive to the customer's preference for communications style, content, value and even media?
A. Organizations should develop learning relationships with their customers so that they can cater to the needs and preferences of individual customers
B. New interactions with customers do not require knowledge of past interactions.
C. Every interaction should be on its own merit and without any historical context
D. Companies need only interact with customers for the purpose of the transaction.
E. Anything more wastes time and loses money for the company
F. It is not important for the company to recognize that individual customers do not receive and process information in the same ways
G. It is more important for companies to try to develop relationships with all customers equally in a given market segment and in aggregate than to develop learning relationships with individual customers