Gallaugher describes a handful of sources of competitive advantages, such as brand, scale, distribution, information technology, etc. Consider the company and industry where you work, or a company or industry that you are familiar with, and describe what you believe to be the three most important factors for the company’s competitive advantage. Explain in detail why these are the most important factors versus the others on the list, and whether or not information technology and/or the use of data and analytics by the firm is an important consideration in these factors.