Martin, a sales representative for a computer firm, receives the latest on the main product he sells. Unfortunately, Martin's product perform that of the closest competitor, and Martin is afraid that this informatic lose customers. The research and development team has made some r in the product, but the next performance report is not due out for anot What should Martin most likely do to prevent the loss of customers?
• A) He should pretend that the recent performance report has not co customers that he doesn't know when it will be out.
• B) He should change the numbers on the performance report to inc product performs better than the competition's product.
• C) He should avoid direct contact with his customers until the nexi comes out.
• D) He should expose the performance report but explain to custom has been improved and new data will be available in six months.
• E) He should change the numbers for the competitor so it looks as companies' products perform equally.