Sonia is really excited about this proposal but Raúl and Rafael consider things are running good enough. "The only thing we need to increase profits is to increase sales prices!!!! said Rafael". What would you do if you were Marta Sole for the following areas/activities
• Transportation strategy
• Warehousing location
• Supply range optimization
• Manufactured components (possible optimization)
• Overall marketing/sales strategy
• Internal Organization
• Any other strategical/functional issue you consider