. Fikru and Fikirte are newlyweds trying to decide among several available rentals. Alternatives were scored on a scale of 1 to 5 (5 = best) against weighted performance criteria, as shown in Table below. The criteria included rent, proximity to work and recreational opportunities, security, and other neighborhood characteristics associated with the couple’s values and lifestyle. Alternative A is an apartment, B is a small house, C is a condo, and D is a downstairs apartment in Fikirte’s parents’ home. Factor Score for Each Location Location Factor Factor Weight A B C D Rent 250 3 1 2 5 Quality of life 200 2 5 5 1 Schools 50 3 5 3 1 Proximity to work 100 5 3 4 3 Proximity to recreation 150 4 4 5 2 Neighborhood security 150 2 4 4 4 Utilities 100 4 2 3 5 Total 1,000 Which location is indicated by the preference matrix



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