An employee of SocialCo, a social media organisation, developed an AI algorithm using social media data to predict the adverts users will click on more accurately than SocialCo’s prior non-AI algorithm. SocialCo had not previously used AI and SocialCo managers did not see any value in AI. The employee therefore learned about AI in their own personal time, using their own personal computer. The employee created the AI algorithm using this new AI knowledge and presented the algorithm to SocialCo management, which was trained using publicly available data that the employee found on an open-source website. The managers then saw the value in the AI approach, and allowed the employee and other staff to implement the algorithm by training the employee’s algorithm with SocialCo’s data. The AI algorithm resulted in a 50% increase in advertising revenue in just the first year of implementation. SocialCo did not increase the employee’s salary of $40,000 annually. Use this scenario to answer the following question (ignore and do NOT include employee contracts because contract terms can be immoral): Using the concept of IP, explain and justify whether the employee has a moral right (or not) to use the AI algorithm code (not the trained algorithm) in a new organisation that competes with SocialCo after the employee resigning from SocialCo.



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