2. ABC Ltd. is a renowned company in Kirti Nagar market of Delhi for manufacturing quality.
furniture. From last 20 years, ABC Ltd. has occupied the No. 1 position in the market. It
also specialised in imported furniture besides domestic one. It manufactures for both
commercial and residential/domestic use. For this, company has hired two managers
one each for commercial department and residential department. Mr. Sharma, who is
the incharge of manufacturing furniture for commercial purpose, got the target of
manufacturing 100 pieces of office tables from a corporate house. To achieve this target,
Mr. Sharma has to operate on double shifts due to power failure most of the time. He is
able to manufacture 100 pieces of office tables but at a higher production cost.
Whereas, Mr. Gupta, who is the incharge of manufacturing furniture for
residential/domestic use, got the target of manufacturing 50 double beds for one
Ashram in Vrindavan. Mr. Gupta concentrated more on manufacturing beds with fewer
resources (i.e., cutting down the cost of production) due to which he could not achieve
his target.
(a) From the two, which manager is effective but not efficient? Why?
(b) Name the manager who is efficient but not effective.Give reason also.
(c) What should be the ideal aim of managers in given situations?



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