Light Eats is a buffet-style salad bar with locations in the southern and western regions of the United States. It serves a variety of salads, soups, and fresh farm products for people who are health conscious. Recently, it has introduced a new unit called Frozen Fruits that serves ice creams and sorbets made from fresh fruits and vegetables. Which of the following new product categories does the Frozen Fruits unit fall into?
A) Revisions of existing products
B) Additions to existing product lines
C) New-to-the-world products
D) Product repositionings



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