In the context of a restaurant attracting customers, fresh ingredients might cause customers to come to a restaurant even more than competitors.
Fresh ingredients are often associated with better taste, quality, and health benefits in dishes, which can create a competitive advantage for a restaurant. Customers are increasingly seeking fresh and healthy options when dining out, so having a menu focused on fresh ingredients can be a strong selling point for a restaurant. This can lead to higher customer satisfaction and loyalty, ultimately attracting more customers compared to competitors who may not prioritize the use of fresh ingredients.
