Answer :
The golf club manufacturer is using the basis of market segmentation known as "demographic."
Explanation:
1. Demographic segmentation involves dividing the market based on variables such as age, gender, income, education, occupation, etc.
2. In this case, the company is segmenting its market based on the gender of the golfers, separating products for male and female golfers.
3. By targeting different product lines to male and female golfers, the company is recognizing the distinct preferences and needs of each demographic group.
4. This segmentation strategy allows the company to tailor its golf clubs to better suit the specific requirements and characteristics of male and female golfers.
Therefore, the golf club manufacturer's use of separate product lines for male and female golfers indicates that it is employing demographic segmentation to target different segments of the market based on gender.
Explanation:
1. Demographic segmentation involves dividing the market based on variables such as age, gender, income, education, occupation, etc.
2. In this case, the company is segmenting its market based on the gender of the golfers, separating products for male and female golfers.
3. By targeting different product lines to male and female golfers, the company is recognizing the distinct preferences and needs of each demographic group.
4. This segmentation strategy allows the company to tailor its golf clubs to better suit the specific requirements and characteristics of male and female golfers.
Therefore, the golf club manufacturer's use of separate product lines for male and female golfers indicates that it is employing demographic segmentation to target different segments of the market based on gender.
