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For a market segment to be viable, it should meet each of the following tests except the:
Select one:
O a.
members of the market segment should be ambiguous
Ob. market segment must be large enough to be financially viable to market with a separate
OC.
O d.
marketing campaign.
market segment must differ from the population as a whole.
market segment must be reachable through some type of media or marketing communications.



Answer :

GinnyAnswer

Final answer:

Market segments must be distinguishable, financially viable, and reachable to be considered viable.


Explanation:

For a market segment to be viable, it should meet several tests, including:

  1. Members of the market segment should be distinguishable.
  2. The market segment must be large enough to be financially viable to market with a separate marketing campaign.
  3. The market segment must be reachable through some type of media or marketing communications.

One test that does not need to be met is that the members of the market segment do not have to be ambiguous or differ significantly from the population as a whole.


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