Answer :
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The shift from a party-centered to a candidate-centered process in candidate selection has occurred due to several reasons:
1. Changing Media Landscape: With the rise of social media and digital platforms, candidates can now directly communicate with voters, bypassing traditional party structures.
2. Focus on Personal Branding: Candidates now focus on building their own personal brand and identity, resonating with voters based on their individual characteristics and policies rather than solely relying on party affiliation.
3. Primary Elections: The increase in the importance of primary elections allows voters to have a direct say in selecting the party's candidate, giving more power to individual preferences rather than party elites.
4. Growing Influence of Independents: As the number of independent voters grows, candidates need to appeal beyond traditional party lines, leading to a more candidate-centered approach to attract a broader base of support.
5. Demands for Authenticity: Voters today value authenticity and genuine connections with candidates, pushing them to focus on their personal narratives and values rather than just party platforms.
These changes have shifted the candidate selection process towards being more candidate-centered, emphasizing the individual qualities and appeal of candidates over strict party loyalty.
The shift from a party-centered to a candidate-centered process in candidate selection has occurred due to several reasons:
1. Changing Media Landscape: With the rise of social media and digital platforms, candidates can now directly communicate with voters, bypassing traditional party structures.
2. Focus on Personal Branding: Candidates now focus on building their own personal brand and identity, resonating with voters based on their individual characteristics and policies rather than solely relying on party affiliation.
3. Primary Elections: The increase in the importance of primary elections allows voters to have a direct say in selecting the party's candidate, giving more power to individual preferences rather than party elites.
4. Growing Influence of Independents: As the number of independent voters grows, candidates need to appeal beyond traditional party lines, leading to a more candidate-centered approach to attract a broader base of support.
5. Demands for Authenticity: Voters today value authenticity and genuine connections with candidates, pushing them to focus on their personal narratives and values rather than just party platforms.
These changes have shifted the candidate selection process towards being more candidate-centered, emphasizing the individual qualities and appeal of candidates over strict party loyalty.
