Answer :
Final answer:
Social media offers benefits like brand awareness, but overuse can have negative effects such as mental health issues. Strategies to mitigate drawbacks include promoting balanced use and monitoring feedback.
Explanation:
Benefits and Drawbacks of Using Social Media as a Promotional Tool for Events Enterprise
Social media offer numerous benefits for events enterprises, such as enhancing brand awareness, promoting events, and increasing website traffic through engagement with audiences. However, there are also drawbacks to consider in utilizing social media, including the potential negative impact on self-esteem, self-image, and mental health due to overuse.
To address these drawbacks, events enterprises can implement strategies like promoting balanced social media use, encouraging offline interactions, and monitoring and responding to feedback to maintain a positive brand image.
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