The Boston Consulting Group matrix evaluates each of its strategic business units based on how fast the unit is growing compared to the industry in which it competes and:
a. how much revenue the unit is forecasted to gross.
b. how the unit's share of the market compares to the market share of its competitors.
c. how the unit's competitors market their products.
d. how much advertising will cost the unit.
e. how many strengths and opportunities were in the unit's SWOT analysis.