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What are the parameters to assess a media type as a promotional tool?
refers to the number of people or households that can come across your advertisement through a given media type.
is the average number of times an individual or household comes across your advertisement in a given promotional
medium.



Answer :

GinnyAnswer

Final answer:

Media parameters for promotional tool assessment: Reach and Frequency.


Explanation:

Parameters to Assess a Media Type as a Promotional Tool

Reach refers to the number of people or households that can come across your advertisement through a given media type. Frequency is the average number of times an individual or household comes across your advertisement in a given promotional medium.


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https://brainly.com/question/31942398


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