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(1) Please correctly name the two routes of cognition involved in attitude change and
persuasion (use the language consistent with either of the dual process models). (2) Wha
are two factors that predict when a person will use each route? (3) Describe the resultin
attitude change from each route of cognition (that is, define conversion and compliance



Answer :

GinnyAnswer

Final answer:

The central and peripheral routes of persuasion involve different processes and yield distinct attitude changes.


Explanation:

Routes of Cognition in Attitude Change and Persuasion:

Two routes involved are the central route and the peripheral route. The central route involves careful analysis of arguments, while the peripheral route relies on superficial cues.

Factors Predicting Route Usage:

  1. Individual's motivation and ability - Central route
  2. Use of heuristics or peripheral cues - Peripheral route

Resulting Attitude Change:

Conversion occurs with the central route, leading to lasting attitude change; compliance happens with the peripheral route, resulting in temporary or superficial attitude change.


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