Answered

When the Campbell Soup Company introduced its line of low-fat soups with a national advertising campaign, it was an attempt to gain power in the distribution channel. Which one of the following was Campbell's not trying to accomplish with this effort?

A. Increasing distribution at the wholesale level
B. Forcing retailers into stocking the brand
C. Reducing demand for other more traditional Campbell's brands, like the Red & White label
D. Encouraging consumers to prefer the brand when shopping



Answer :

GinnyAnswer

Final answer:

Campbell's introduced low-fat soups to boost distribution and consumer preference but not to reduce demand for traditional brands.


Explanation:

Campbell's Soup Company introduced its line of low-fat soups with a national advertising campaign to achieve various goals. While they aimed to increase distribution at the wholesale level, force retailers into stocking the brand, and encourage consumers to prefer the brand when shopping, they were not trying to reduce demand for other more traditional Campbell's brands, like the Red & White label.


Learn more about Campbell's Soup Company marketing strategy here:

https://brainly.com/question/26200059


Other Questions