Consider the following goal made by a software company:

"Increase our website traffic by 30% this year by using paid search and social media advertising."

Is this a business goal or marketing goal? Explain your reasoning in 2-3 sentences.

Your answer cannot be more than 10,000 characters.



Answer :

Final answer:

Increasing website traffic by 30% through paid search and social media advertising is a marketing goal that aims to attract more visitors to the website using specific strategies.


Explanation:

Increasing website traffic by 30% through paid search and social media advertising is a marketing goal. This objective focuses on attracting more visitors to the website using specific advertising strategies to achieve growth. Marketing goals are aimed at enhancing brand visibility, lead generation, and customer engagement.


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