The executive summary component of a business plan is to describe:

A. where the funds to start and operate your business will come from, when you expect to see profit, and how much profit you expect to see.

B. the size of the market, how your business will fit into the market, and how your business will stand out from other businesses in the market.

C. the 'big picture' behind your business, what your business has to offer the consumer, and why your business will be successful.

D. how your business will be organized and what type of management or department structure your business will have.

Please select the best answer from the choices provided.

A.
B.
C.
D.