Answer :
niche marketing.
Niche marketing involves targeting a specific audience with your product or service. Here's why it applies to HerStyle:
- Specific audience: HerStyle focuses on plus-size women, a defined segment of the women's clothing market.
- Tailored products: They cater to this audience by offering stylish clothes with flattering fits, specifically addressing a need within the plus-size clothing market.
Mass marketing aims for a broad audience, while one-to-one marketing focuses on individualized interactions. Scarcity marketing creates a sense of limited availability, which might not be the core strategy for HerStyle unless they run specific campaigns.
