The segmentation process allows marketers to divide large, diverse markets into smaller, more homogeneous segments. Four basic types of variables are used to segment markets: geographic, demographic, psychographic, and behavioral.

Drag each variable description and drop it into the correct segmentation variable type.

1. Occupation: Tyrese is an engineer who works full-time for a government contractor.
2. Usage rate: Erin loves lattes and visits her local coffee shop on a daily basis to get her fix.
3. Occasion: George only buys his wife flowers once a year. She gets a dozen red roses every Valentine's Day.
4. Lifestyle: Ellie is interested in fine arts and fashion, enjoys traveling overseas, and attends cultural events regularly.

A. Demographic
B. Psychographic
C. Behavioral